Wednesday, 25 Jan 2017
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ASX Education: Full Service Brokers

When I started broking in 1982 there were no personal computers let alone email or online broking. Everyone used full service broking because they had to. Now you don’t have to but the industry still exists and if you talk to most people about full service brokers they will immediately launch into the terrible experiences they have had with full service broking. Complaints like no contact, no follow through on an idea/trade, feeling like you are too small a client, feeling like you can’t ring in case you are bothering them and the main ones, losing money, no service and making more money on your own ideas than theirs. All common often valid complaints.

So you have to ask why? Why do full service brokers still exist? 

I used to say (in 2007) that even

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